Business

Brand Marketing Strategy at Procter & Gamble

Hosted by Christina Walsh · Director of Brand Marketing at Procter & Gamble

4 hoursCincinnati, OH (remote video session available)Up to 2 studentsAge 16 yrs

About this experience

Christina will walk you through how a major consumer brand develops its annual marketing plan. You will review campaign briefs, understand how P&G uses consumer insights to make creative decisions, and discuss the difference between brand equity and sales activation. She will explain what the brand management career track looks like and who excels in it.

Safety information

Confidentiality applies to unreleased campaign materials.

Reviews

No reviews yet. Be the first to shadow this experience.